Facebook-


My Facebook campaign is for Corporate Alliance of Southern Utah. I work there and decided to take on all CA's social media. Mainly because I know what a large impact social media has and the other part is because I am sad for what our current social media is looking like.






My Target Audience-


The main members of Corporate Alliance are white males that are 40+. Of course we have slight variety there are some female and such, but I am looking to aim my post to the members of Corporate Alliance. Those who are already members, but this is another way to connect with them and keep them informed. Now this has already proven a bit difficult because so far nothing I've done has caught much traction. I am working on meeting their likes. My next main audience is potential clients. People that may be interested in CA and find the page to look on a more personal level. The next target I want to get some feedback from is friends of those members and people who can see through their connections.






Marketing-


I have started to link all the social media forums in hopes that people will connect on the platform of their choice. I plan on expanding the Facebook a lot. Because people in my target audience typically use Facebook the most. While I plan on keeping them all updated, I am going to be most active on my FB. I want to talk with the President about a few ideas and okay them first, but I want to keep the events posted and done. I also want to do videos with members sharing their experiences. I want to see if I can do something to kind of shout out a business of the week to keep people updated and even inform when we get a new member. I have a lot of ideas and images in my brain, but I just need to get the mess of a Facebook page organized and running. I have already started a few posts and updating information.

I am hoping by the end to have a minimum of 500 likes because when I started we were under 400! Lots of these are old members and very few of the new members.